The Challenge
As a business owner, messy bathrooms
are bothersome to Chris Johnson, Classic
Cinemas Proprietor, who views restroom
maintenance as a direct reflection on the
establishment’s management. During peak
business hours, Classic Cinema could not
keep up managing its paper towel waste and
overflowing trash cans. Johnson desired to
find a solution to his paper towel problem in
his cinema’s high-volume restrooms.
The Solution
To clean up his restrooms and reduce
waste, Johnson decided to replace paper
towel dispensers with hand dryers. When
choosing the right hand dryer, he sought
one that would reduce waste and costs and
improve his customer’s experience – “since
cinema owners rely on customer service to
differentiate themselves from competitors.”
Johnson learned of the Dyson Airblade™ hand dryer through a friend after they had experienced the machine at Chicago’s Union Station train station. Johnson tested the Dyson Airblade™ hand dryers in one of his theatres. Happy with the performance, improved cleanliness, and positive customer feedback, he decided to replace all paper towel dispensers with Dyson Airblade™ hand dryers, totaling nearly 100 units in his 13 theatres.
The Results
Switching to Dyson Airblade™ hand dryers
has removed paper towel waste, resulting in
reduced maintenance and operational costs.
Further, Johnson believes it’s the small details
in his cinemas such as improving restrooms
amenities that help enhance a customer’s
experience. Johnson concludes, “The Dyson
Airblade™ hand dryer is a unique technology
that’s a step above others and signals that
you care about cleanliness and the customer
experience.”
When choosing Dyson Airblade™ hand dryers, Classic Cinemas solved its operational paper towel issues, and also gained a competitive advantage through elevating its customer experience and saving on long-term operational costs.
